MASCOT & PACKAGING DESIGN

RE-BRANDING KIDDY COLOR

Creative kids craft brand KIDDY COLOR hired us to design their octopus mascot, logo and re-design their product packaging.

We created it all together with our friend and graphic design master Maikel v Berkel. 
The new logo is based on a paint palette, a test tube and a crayon. All are a big part of their range of craft and science kits. The friendly soft shapes of the letters form a happy face. Everything together forming a bold, flexible and very legible logo. 

All designs have been collected into a clear and friendly brand guide helping the company to use it all with confidence.

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Client: Kiddy Color
Agent (China): Ampersand Globe​